It’s why Big Tech is watching you: How you spend your money reveals parts of your personality, and vice versa
It’s scary to think that people you have never met personally can so easily learn everything there is to know about you just by looking at how you spend your money. This goes far beyond the grocery store checking how often you buy certain foods to target you with the right discounts and get you in their door; it’s Big Tech knowing if you’re introverted, agreeable or neurotic and possibly sharing that information with governments, who can then target you in all sorts of ways that are scary to imagine – and there’s no way to opt out of it.